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PopImpressKA Journal | Events, Charities, Art, Fashion, Movies

PopImpressKA Brand, Journal & Art New York City Yellow Cab Advertising Campaign for New York Fashion Week 2015 Featuring PopImpressKA Cover Model Brianne Helfrich.

PopImpressKA Brand, Journal & Art New York City Yellow Cab Advertising Campaign for New York Fashion Week 2015 Featuring PopImpressKA Cover Model Brianne Helfrich.

Live Vicariously Through PopImpressKA’s Captivating New York City Taxi Photo Shoot.

PopImpressKA Journal’s photo shoot featuring cover model Brianne Helfrich was a spectacle at the buzzing New York City Times Square on Tuesday August 25, 2015, in preparation for a major campaign during New York Fashion Week 2015.   

Just back from a trip to the Dominican Republic where she helped build houses for families in need, revealing her inner and outer beauty, Brianne came to New York for this photo shoot. The major prop was a yellow cab with an advertisement showing Brianne modeling the exceptionally beautiful and elegant PopImpressKA Brand designs. During New York Fashion Week, 55 yellow cabs will drive around New York City with this advertisement providing the right amount of exposure for model, dancer and humanitarian Brianne Helfrich as well as for PopImpressKA Brand, Journal and Art.

PopImpressKA Brand fashions are unique in style and coloring using artist Olga Papkovitch’s copyrighted paintings as the accent for each piece of her designer apparel.  No piece is alike and the line is currently available on custom order only via the PopImpressKA website

The first stop of the photo shoot was at the Gansevoort Hotel on Park Avenue. From there it was off to Times Square where the excitement climaxed. Passers-by as well as staff of surrounding hotels and even a super nice New York City Traffic Police Officer joined the fun and helped to keep the crowds surrounding us in check.  So we want to take the opportunity here to thank the nice hotel staff of the Double Tree Suites by Hilton Hotel and NYC Traffic Police Officer Eddie for making this a complete success. We certainly stopped the traffic -you will understand why when you look at the photos in this blog- but thanks to Police Officer Eddie everything went smoothly and nothing got out of control.  He even lent us his hat and vest for one of the photos. Although that was not planned, it provided a great additional prop and novelty shot.

 From left to right: Brianne Helfrich, Olga Papkovitch and Karynne Summars

New Yorkers and tourists walking by stopped to take photos of the PopImpressKA shoot on their phones and needless to say, to stare at the beautiful model sitting on top of a New York City yellow cab.  Even a handsome photographer of the New York Daily News stopped to see what the excitement was about and to take a photo of the event and us. So we also took a photo of him and made him part of the PopImpressKA photo shoot. You can never have enough good-looking people in a shoot. ;))))

 Above photo: Artist/Designer Olga Papkovitch and Anthony DelMundo at the PopImpressKA Times Sq. photo shoot


 Above: Executive Producer/Author, contributing writer for PopImpressKA Journal Karynne Summars


Last but not least, a big thank you goes to cab driver Chowdhury who maneuvered the PopImpressKA team through the busy New York traffic and positioned the cab expertly providing an opportunity for interesting shots.


Tourists stopped to take a photo with us during our photo shoot.





Without further ado, we will let the photos embedded here speak for themselves. #FunDayinNYC  #PopImpressKA  #Olga Papkovitch #BrianneHelfrich #KarynneSummars

PopImpressKA NYC Yellow TAXI Campaign In the Making:

PopImpressKA Photo Shoot Team:

Olga Papkovitch, CEO & Founder of PopImpressKA Journal, Brand and Art

Karynne Summars, Author/Screenwriter/Executive Producer of Disturbed movie (2016) and PopImpressKA contributing writer/editor

FB Fanpage:

Your Image Determines Your Success Upcoming Book FB Fanpage:

Photographer for New York Taxi Times Square Shoot: Michal Huizinga of InspiriaMedia.

Model: Brianne Helfrich

Brianne Helfrich FB Fanpage:

About PopImpressKA Journal

PopImpressKA stands for Popular Impressive Kaleidoscope.  It represents a combination of three words: Pop for images that appear three-dimensional, impressionism for her favorite art form, and the word Popka which translates into parrot in Russian for its vibrant and deep colors. Our mission is to share fascinating and thought-provoking stories and images from around the world with you to inspire, move and touch you. We will present articles highlighting people from all corners of the world featuring art, movies, fashion, new discoveries, new adventures, new enterprises, amazing people with important causes and ideas how to make our planet more beautiful together. Our journal strives to be quite different from other journals you may have read before. 

Let’s embark on a journey to make this world a better place!

PopImpressKA FB Fanpage:

Advertisement Banner Credits: 

International Model & Dancer: Brianne Helfrich

Fashions: PopImpressKA Brand,Garments, Fabrics, Designs & Art by Olga Papkovitch, PopImpressKA Brand Jewelry designed by Olga Papkovitch

Photography: Kirill Belove aka Art Maestro, Hair and MUA: Le boudoir de Nuna, Special thank you to Kot from “Bratva MC” , for his car ‘Chevy Camaro SS’ Photography: Maxim Mamurov, Hair and MUA: Gloria El-achkar Images, Videography: Jared Chayut

Copyright © PopImpressKA

PS: PopImpressKA NYC Yellow Taxi Advertising Campaign featuring our Model and Humanitarian Brianne Helfrich has been seen in Manhattan at Lexington and 21st Street, thank you Joe Marvullo for taking this picture. Thank you to our team for all the work :) - Image Below


PopImpressKA NYC Yellow Taxi campaign featuring our Cover model Brianne Helfrich as seen by our fans around town NYC


Above: PopImpressKA at the Rockefeller Center

Below Image: PopImpressKA NYC Yellow taxi Campaign around Town featuring our Cover Model Brianne Helfrich​: Thank you Radouane El for taking this picture :) PopImpressKA Taxi was spotted today near Guggenheim Museum 86th street and 5th avenue


Thank you to all our Fans, Friends, Supporters who sees PopImpressKA Advertising Campaign on NYC Yellow Taxi Cabs around NYC and puts an effort to take pictures and share with our Fans on Social Media

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