The evening will feature a fireside chat with Adam Singolda, Founder and CEO of Taboola, the "World's Largest Discovery Platform". From it's humble beginnings in 2006 in Tel Aviv, the NYC based company surpassed one billion users in May of 2016, behind only Facebook in terms of global reach. Taboola now serves over 360 billion editorial and video recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Huffington Post, MSN, Business Insider, Chicago Tribune and The Weather Channel.
We'll talk with Adam about the evolution of Taboola from it's early incarnation in content discovery to the powerhouse it is today. We'll talk about his experience raising $160 million over the last ten years from leading investors and global media companies like Comcast, The Daily Mail and Baidu. We'll also talk with Adam about the Israel tech ecosystem, moving to New York, and building a big company in the U.S.. We'll finish the Fireside Chat with questions from our Meetup members.
After the chat, we'll be left with plenty of time for refreshments and networking. We're excited to be hosting the event again at the beautiful ADP Innovation Lab in New York City.
With an infinite amount of things to read, watch, or listen to surrounding us every day, how do we know where to look first?
Taboola’s founder and CEO, Adam Singolda, calls this the “discovery problem.” Search engines may have changed the world by enabling people to find any and all kinds of information. But how can someone discover something new they may like if they don’t already know to look for it?
Since our launch in 2007, Taboola’s team of ninja-like engineers and digital media mavens have been building the world’s largest and most advanced discovery platform - or “search engine in reverse” - delivering personalized recommendations to over one billion users every month, on many of the web’s most innovative and highly-visited websites.
Thousands of leading publishers, marketers, and agencies utilize Taboola’s predictive technology to increase user engagement, monetize their traffic, and distribute their content to engaged audiences across the web. Together, our teams have pioneered a major new marketing channel alongside “search” and “social,” proving that “discovery” can power successful campaigns for companies of all sizes, throughout the customer journey.
These days, passionate about bringing “discovery” to more markets around the world, there are over 450 of us “Taboolars” (and growing), connecting people with content they may like but never knew existed, with offices in New York, Los Angeles, London, Tel Aviv, New Delhi, Sao Paulo, Shanghai, Tokyo, and Bangkok.
Photo: Shir Stein
Media Partners: Damian De Langeron, Vanessa Terrazas, Eva De Langeron, Den Avash, Gennadiy Kotlyarchuk, Alex Panin, Olga Papkovitch/CEO & Founder of PopImpressKA Journal